Guides / Choosing the home

Kitchen Upgrades in a New Build: Worth It or Not

By Charles CarperUpdated October 20263 min read

In a new build, put kitchen money into layout, cabinets, storage and outlets, the things that are hard to change later. Go modest on trendy finishes. Buyers rank a walk-in pantry, a double sink and an island near the top of their list, and big, expensive kitchen jobs recoup far less at resale than modest ones.

Where kitchen money matters

The kitchen is where most buyers want to spend. Here's how I'd rank it on a new build, from hardest to change later to easiest:

  1. Layout and island. NAHB's 2024 survey found 74% of buyers rate a central island essential or desirable.
  2. Storage. A walk-in pantry was rated essential or desirable by 80%. Cabinet height, drawers and pull-outs matter too.
  3. Electrical. Outlets along the counters and island, under-cabinet lighting wiring, and a circuit for anything you'll plug in daily.
  4. Plumbing. Sink location, a gas line if you want a gas range, and water to the refrigerator.
  5. Cabinets. Expensive to replace later, so pick quality and a color you won't tire of.
  6. Countertops. Changeable, but disruptive and costly.
  7. Backsplash, hardware, faucet and lights. All easy to swap.

A double sink was rated essential or desirable by 78% of buyers in the same survey.

What kitchen upgrades hurt resale value?

Upgrades rarely hurt value outright. What hurts is spending far more than you'll get back. The 2025 Cost vs. Value report for the South Atlantic region shows the pattern clearly:

Project Share of cost recouped at resale
Minor kitchen remodel, midrange More than 100%
Major kitchen remodel, midrange About 50%
Major kitchen remodel, upscale About 35%

Those are remodels, not new-build options, but the lesson carries over. Practical, broadly appealing choices hold value. Top-of-the-line everything usually doesn't pay back.

Things that can narrow your buyer pool later:

  • Very bold cabinet or tile colors
  • Removing storage for a look, like losing upper cabinets with no pantry to replace them
  • Professional-grade appliances in a home at a price point where buyers won't value them

Nobody can call trends reliably. I'd flip the question: what won't date? Durable surfaces, neutral cabinet colors, good lighting, plenty of storage and a layout that works. Put the personality in things you can change, like paint, hardware, lighting and stools.

Is $30,000 enough for a kitchen remodel?

For a modest refresh, often yes. The 2025 Cost vs. Value report put a midrange minor kitchen remodel in the South Atlantic region at roughly $28,500. A major remodel cost far more, around $81,000 for midrange and over $160,000 for upscale.

On new construction, you skip the remodel entirely. Choose the layout, cabinets and outlets you want up front and you won't be pricing a renovation in five years.

A quick kitchen checklist for selections

  • Is there a pantry, and is it big enough?
  • Are there enough outlets on the island and counters?
  • Where does the trash and recycling go?
  • Is the refrigerator space sized for the refrigerator you own or want?
  • Is there landing space next to the range and refrigerator?

Who's writing this. I sell new homes for D.R. Horton at Collins Ridge in Hillsborough, so I represent the builder, not you. This guide is general education from my years on job sites and in sales. It isn't legal, tax or lending advice, and it doesn't describe any specific home, price or incentive. Check the sources linked below, and talk with your own lender, agent or attorney before you decide.

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Sources

  1. Home Buyers Are Looking for Amenity-Loaded Kitchens and Bathrooms, NAHB Eye on Housing
  2. Cost vs. Value 2025: South Atlantic, Journal of Light Construction
  3. Outdoor Features and a Laundry Room Among Most Wanted Features, NAHB Eye on Housing